Principal UX Designer
Cherie Gettel
UX Portfolio
I craft mobile first designs where rigorous usability meets high-end aesthetics. My background in hospitality and digital art allows me to design interfaces that feel personally intuitive rather than just functional. I believe the best digital solutions live at the intersection of clarity, craft, and human connection.
Work Showcase
POC: Personalization Strategy for Gap Inc.
A rapid concept sprint exploring how personalized experiences could reshape discovery inside Gap Inc.’s mobile apps.
Visioning & High-Fidelity Strategic Concepts
A collection of UX concepts and prototypes exploring new shopping experiences for Gap Inc.’s mobile apps.
Personal Projects
D&D Starting Item Generator
A playful tool that generates strange, story-driven starting items to spark character ideas and early campaign moments for D&D players.
D&D Monster Generator
A custom monster generator I made for fun using Figma Make. It’s put together on the fly so it’s not perfect, but I’m impressed with FM!
(*Not optimized for mobile)
My Design Process
at Gap Inc.
As Principal UX Designer at Gap Inc., I led end-to-end design for high-impact features across Gap, Banana Republic, Old Navy, and Athleta on both web and mobile. While each project had its own constraints and brand nuances, the work followed a consistent, collaborative process rooted in the double diamond framework and guided by data, user needs, and business goals. In practice, no two projects unfolded exactly the same; timelines shifted, scope evolved, and technical realities required quick pivots. Navigating that complexity helped me develop a calm, adaptable approach to design, delivering thoughtful solutions while partnering closely with cross-functional teams operating at scale.
01
Project Initiation
Projects typically began with business or product leadership requests, informed by competitive insights, market trends, or recurring customer friction points.
02
Cross-Functional Kickoff
Kickoff meetings aligned Product, UX, and Engineering on goals, success metrics, scope, and timeline constraints before design work began.
03
Research & Competitive Analysis
Discovery included reviewing competitor experiences, platform guidelines, and accessibility standards, while synthesizing user behavior insights and existing research.
04
Design Exploration
Multiple solution directions were explored while considering accessibility, platform conventions, and technical feasibility, ensuring alignment with product and business goals.
05
Review & Iteration
Designs evolved through internal UX critiques, cross-functional feedback with PMs and engineers, and A/B testing when available to validate hypotheses.
06
Final Design & MVP Definition
Once a direction was finalized, we partnered with Product to define MVP scope, delivering annotated Figma files and clear engineering handoff documentation.
07
Delivery, Development Support & QA
During development, we provided design clarifications, implementation reviews, and QA support, ensuring the final experience remained consistent with the design system.
08
Post-Delivery Considerations
After launch, designs were revisited as metrics, priorities, or timelines evolved, allowing updates that aligned with the current product state and business needs.
Principal UX Designer
Cherie Gettel
UX Portfolio
I craft mobile first designs where rigorous usability meets high-end aesthetics. My background in hospitality and digital art allows me to design interfaces that feel personally intuitive rather than just functional. I believe the best digital solutions live at the intersection of clarity, craft, and human connection.
Work Showcase
POC: Personalization Strategy for Gap Inc.
A rapid concept sprint exploring how personalized experiences could reshape discovery inside Gap Inc.’s mobile apps.
Visioning & High-Fidelity Strategic Concepts
A collection of UX concepts and prototypes exploring new shopping experiences for Gap Inc.’s mobile apps.
Personal Projects
D&D Starting Item Generator
A playful tool that generates strange, story-driven starting items to spark character ideas and early campaign moments for D&D players.
D&D Monster Generator
A custom monster generator I made for fun using Figma Make. It’s put together on the fly so it’s not perfect, but I’m impressed with FM!
(*Not optimized for mobile)
My Design Process at Gap Inc.
As Principal UX Designer at Gap Inc., I led end-to-end design for high-impact features across Gap, Banana Republic, Old Navy, and Athleta on both web and mobile. While each project had its own constraints and brand nuances, the work followed a consistent, collaborative process rooted in the double diamond framework and guided by data, user needs, and business goals. In practice, no two projects unfolded exactly the same; timelines shifted, scope evolved, and technical realities required quick pivots. Navigating that complexity helped me develop a calm, adaptable approach to design, delivering thoughtful solutions while partnering closely with cross-functional teams operating at scale.
01
Project Initiation
Projects typically began with business or product leadership requests, informed by competitive insights, market trends, or recurring customer friction points.
02
Cross-Functional Kickoff
Kickoff meetings aligned Product, UX, and Engineering on goals, success metrics, scope, and timeline constraints before design work began.
03
Research & Competitive Analysis
Discovery included reviewing competitor experiences, platform guidelines, and accessibility standards, while synthesizing user behavior insights and existing research.
04
Design Exploration
Multiple solution directions were explored while considering accessibility, platform conventions, and technical feasibility, ensuring alignment with product and business goals.
05
Review & Iteration
Designs evolved through internal UX critiques, cross-functional feedback with PMs and engineers, and A/B testing when available to validate hypotheses.
06
Final Design & MVP Definition
Once a direction was finalized, we partnered with Product to define MVP scope, delivering annotated Figma files and clear engineering handoff documentation.
07
Delivery, Development Support & QA
During development, we provided design clarifications, implementation reviews, and QA support, ensuring the final experience remained consistent with the design system.
08
Post-Delivery Considerations
After launch, designs were revisited as metrics, priorities, or timelines evolved, allowing updates that aligned with the current product state and business needs.
Principal UX Designer
Cherie Gettel
UX Portfolio
I craft mobile first designs where rigorous usability meets high-end aesthetics. My background in hospitality and digital art allows me to design interfaces that feel personally intuitive rather than just functional. I believe the best digital solutions live at the intersection of clarity, craft, and human connection.
Work Showcase
POC: Personalization Strategy for Gap Inc.
A rapid concept sprint exploring how personalized experiences could reshape discovery inside Gap Inc.’s mobile apps.
Visioning & High-Fidelity Strategic Concepts
A collection of UX concepts and prototypes exploring new shopping experiences for Gap Inc.’s mobile apps.
Coming Soon
Color Swatches
Designing visual color swatches to help shoppers explore product variants faster and with greater confidence.
Coming Soon
Buy it Again
Helping shoppers quickly reorder their favorite products with a personalized “Buy It Again” experience.
Personal Projects
D&D Starting Item Generator
A playful tool that generates strange, story-driven starting items to spark character ideas and early campaign moments for D&D players.
D&D Monster Generator
A custom monster generator I made for fun using Figma Make. It’s put together on the fly so it’s not perfect, but I’m impressed with FM!
(*Not optimized for mobile)
My Design Process at Gap Inc.
As Principal UX Designer at Gap Inc., I led end-to-end design for high-impact features across Gap, Banana Republic, Old Navy, and Athleta on both web and mobile. While each project had its own constraints and brand nuances, the work followed a consistent, collaborative process rooted in the double diamond framework and guided by data, user needs, and business goals. In practice, no two projects unfolded exactly the same; timelines shifted, scope evolved, and technical realities required quick pivots. Navigating that complexity helped me develop a calm, adaptable approach to design, delivering thoughtful solutions while partnering closely with cross-functional teams operating at scale.
01
Project Initiation
Projects typically began with business or product leadership requests, informed by competitive insights, market trends, or recurring customer friction points.
02
Cross-Functional Kickoff
Kickoff meetings aligned Product, UX, and Engineering on goals, success metrics, scope, and timeline constraints before design work began.
03
Research & Competitive Analysis
Discovery included reviewing competitor experiences, platform guidelines, and accessibility standards, while synthesizing user behavior insights and existing research.
04
Design Exploration
Multiple solution directions were explored while considering accessibility, platform conventions, and technical feasibility, ensuring alignment with product and business goals.
05
Review & Iteration
Designs evolved through internal UX critiques, cross-functional feedback with PMs and engineers, and A/B testing when available to validate hypotheses.
06
Final Design & MVP Definition
Once a direction was finalized, we partnered with Product to define MVP scope, delivering annotated Figma files and clear engineering handoff documentation.
07
Delivery, Development Support & QA
During development, we provided design clarifications, implementation reviews, and QA support, ensuring the final experience remained consistent with the design system.
08
Post-Delivery Considerations
After launch, designs were revisited as metrics, priorities, or timelines evolved, allowing updates that aligned with the current product state and business needs.